Consulting

Marketing

As you already know, Marketing is all about understanding the customers you have and the customers you want to reach.  The tools you can use to gain this knowledge and reach those customers are changing all the time.  But the goal remains the same, ‘What is the best way to reach potential customers with a message they can act on?’

Marketing is a challenging part of any business small or large.  A lot of people come to Blue Tail Consulting for a website or a Facebook page.  I ask them, ‘How does this fit into your marketing strategy?  What market segment are you trying to reach with this tool?  Who is your target customer?  What is your marketing budget?’

Sometimes people know exactly how a new website or social media campaign or a radio buy fits into their overall marketing strategy but often they don’t.  This why we offer Complete Marketing Strategy and Planning Consultation.  Working directly with a business owner, Blue Tail’s process can help you design a comprehensive plan that will effectively reach the people who want and need your product or service on time and on budget.  Whether you have $5.00, $500 or $50,000 to spend on marketing, Blue Tail will help you reach the maximum number of people with the right message at the right time.

Ask us about:

- Effective, Modern Website Design – (Is my current website still good?  When do I need a new one?)

- Blogs as effective marketing tools – (What is a blog?  Can I be a better blogger?  I’ve got a website, why do I need a blog?)

- High Impact Social Media Campaigns with Facebook, Twitter and more – (Facebook has 750 million members.  Learn how to reach the ones you want)

- Search Engine Optimization (SEO),  Google Adwords Campaigns and Targeted Facebook ads  – (This is the #1 best way to spend advertising dollars – call us to find out why)

- Marketing Budget Planning – (How much did you spend on marketing last year?  Do you have a plan?)

- Data Driven Market Analysis, Customer Identification, Targeting and Reach  – (Understand more about your customers to serve them better and make more $$)

 Business Process Improvement through:

- Current Workflow Analysis – (In my daily work, what am I doing and how can I do it better?)

- Current and Future Technology Usage Analysis (What tools am I using and what should I be using?  Contact us to find out why a 3 year old computer is twice as expensive to your company as a brand new one)

- Metrics and Measures (“Whatever you measure, you manage.”  Using data collection to measure what your business is doing and find ways to do it better)

More questions now than when you started?  Try not to get bogged down in the terminology too much.  The takeaway is, the tools available to improve your business and your marketing are improving all the time.  We stay on top of this changing landscape and make those tools accessible to you in an easy to use and cost effective manner.

Call us today for a free consultation and see how Blue Tail Consulting can help you take your business to the next level.  719.966.7151 or email Alex@BlueTailConsulting.com